Guide
Climate Claims Strategy for F&B Brands
Learn how to measure, verify, and communicate climate claims—on pack or online—with this guide built for food & beverage brands.
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who should read this:
Sustainability leaders, marketers and communicators
What's the climate footprint of your products?
You've built your brand on your customers' love and trust, and they want to understand your climate impacts and efforts.
Retailers are increasingly favoring SKUs with lower carbon footprints as it's imperative they meet their own net zero targets.
The first step to communicating your climate leadership to these key stakeholders (without greenwashing) is to quantify the footprint of your products or company.
Whether you're 100% dedicated to sustainability initiatives in your role or wearing a second hat, it's critical to have a rigorous, science-backed approach to calculating your footprint before making a climate claim.
Naomi
Head of marketing
Head of marketing
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What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
- This is a bullet item
- This is another item
- this is athird
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.