Climate Claims: A Strategy Guide for Food & Beverage Companies

The first step in communicating your climate action is to understand where you're starting from. Our new strategy guide for food & beverage companies steps you through the how-to, from measuring the footprint of your products or company, to making a climate claim on-pack or online.

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who should read this:
Sustainability, communications and marketing leaders at food and consumer companies

What's the climate footprint of your products?

You've built your brand on your customers' love and trust, and they want to understand your climate impacts and efforts.

Retailers are increasingly favoring SKUs with lower carbon footprints as it's imperative they meet their own net zero targets.

The first step to communicating your climate leadership to these key stakeholders (without greenwashing) is to quantify the footprint of your products or company.

Whether you're 100% dedicated to sustainability initiatives in your role or wearing a second hat, it's critical to have a rigorous, science-backed approach to calculating your footprint before making a climate claim.

Head of marketing

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • This is a bullet item
  • This is another item
  • this is athird

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.