See why Seed partnered with Planet FWD to transform their carbon accounting into a dynamic, data-driven process—integrating LCAs into their Scope 3 footprint, identifying high-impact interventions, and aligning climate goals with business growth.
About Seed
Seed is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. Grounded in the ethos that human and planetary health are interconnected, their environmental research division, SeedLabs, advances microbial interventions to enhance biodiversity and help restore ecosystems impacted by human activity.
Sustainability is embedded into Seed’s DNA, beautifully summed up by the brand:
“For us, sustainability encompasses more than the environment—an ethos that focuses as much on innovations in packaging as cultivating a resilient ecosystem of people working towards a shared mission. We think in systems—from our practices to our products, and we embrace progress in place of perfection and challenge ourselves to expand what ‘sustainable’ can mean.”
The Challenge
Seed was expanding rapidly—with new products, new retail channels, and a growing team—and the complexity of tracking their environmental impact grew in tandem. With that growth came an ambitious goal: build a comprehensive Greenhouse Gas Inventory in parallel with scale. Their previous carbon measurement work was manual, time-consuming, and disconnected from their product-level sustainability. With carbon and climate initiatives already embedded into their business model, Seed’s impact and executive teams recognized the need for a more rigorous, transparent approach to sustainability that could keep pace as they scaled, with the flexibility to adjust as their needs evolved.
The Approach
Seed partnered with Planet FWD to transform their carbon accounting from a one-time exercise into an ongoing, iterative process. Starting with a high-level but accurate emissions profile, Seed was able to identify material hotspots year-over-year and further sharpen its focus. Early on, transportation was a key concern—but by integrating product-level data through LCAs, Seed discovered that supplier-level renewable energy usage would have an even greater impact on their Scope 3 footprint.
The Solution: Leveraging LCAs for Smarter Decision-Making
Seed fully integrated LCAs into their corporate carbon inventory—bringing the same precision they put into their consumer products to product-level data into broader emissions tracking. Planet FWD's platform made it possible, enabling Seed to pull in targeted components of LCA data into their Scope 3 footprint where it mattered most. This hybrid approach was a game-changer: it unlocked a new level of granular insights, revealing where Seed could focus their sustainability efforts around their best-selling innovation, DS-01® Daily Synbiotic, to drive meaningful reductions in their overall corporate Greenhouse Gas Inventory.
Measuring What Matters: Setting an Intensity Target
As Seed continues to grow, the team is also working to set ambitious targets for annual emissions reductions. Planet FWD’s platform has been key in helping them track emissions over time using intensity-based metrics, providing a clearer picture of how their footprint evolves alongside business growth. These insights can now inform forecasting and performance management, allowing Seed’s leadership team to align climate goals with commercial strategy.
Full Platform Adoption
Seed is a textbook example of how companies can fully leverage Planet FWD's platform capabilities: combining corporate inventories, product LCAs, supplier engagement, internal education, advisory support, and marketing alignment. The data doesn’t sit on a shelf—it’s used to inform product development, sourcing and packaging decisions, and strengthens Seed’s carbon-conscious brand positioning.
<span class="small-blockquote">"Our partnership with Planet FWD reflects a broader shift in how we approach sustainability—moving from static carbon accounting to real-time, data-driven decision-making. By integrating LCAs into our Scope 3 inventory, we’ve been able to pinpoint the most impactful interventions across our supply chain with greater precision. This work is a core pillar of our climate action strategy and complements our environmental innovation efforts under SeedLabs. Together, they reflect our belief that building a more sustainable future means reducing emissions today, while advancing the science that can shape tomorrow."</span>
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<strong>Alison Mehlsak</strong>
Director of Sustainability + Impact, Seed
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<strong>Naomi</strong>
Head of marketing
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