Sephora Planet Aware: What the Seal Requires
Sephora's Planet Aware seal is rare. Sephora launched the program in April 2024, but only around 25 brands carry it today, out of more than 340 brands on the platform. Despite this, more than a quarter of Sephora's EU and US sales now come from products carrying its sustainability seals, the Planet Aware seal among them. For a beauty brand selling through Sephora, that combination of rarity and retail visibility has made Planet Aware worth understanding closely. This is what the seal asks for, where most brands hit a wall, and how to clear the bar.



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